Wardrobe Design & Production for ‘The Stand’ Documentary Film
As a strategic & creative collaborator for our product collection, MCGARRY&sons has brought not only their own passion and expertise to the process, but also their network of designers, developers, factories and mills, which has helped us successfully launch the brand.
Their team dramatically boosted the quality of our product- they were involved with every step of the process, from trend analysis, to creative design, all the way through to production. Despite their positive influence on the product itself, their largest impact might come from their unique talent for product activation- a game changing skill in a crowded and ever changing landscape for startup apparel brands.
Mark + Elizabeth possess a wide breadth of individual branding capabilities, as a team, they possess a powerful collective intuition which combines their vast industry experience and entrepreneurial imagination to provide brands with gravity, cohesion, and long-term growth.
We originally hired them to work on one season of a new capsule collection. The work was fantastic and we have since hired them for 3 subsequent seasons as a result. Their creative skills, extensive knowledge, thorough execution and above all professionalism, make MCGARRY&sons an outstanding addition to any project.
They are driven from a sound customer insight and research base, have the ability to think progressively to imagine something completely new and original and possess the application to detail and the obsession to perfection that is required to craft a beautiful product. Yes - they did challenge the status quo - and we needed it - but they are also wonderful collaborators and a lot of fun to work with.
MCGARRY&sons delivered a fresh perspective to our image-driving Made in USA 990 capsule. Not only did their expertise allow for prompt & effective execution on an impossible timeline, but their creative process was inspiring to the design team working under their guidance.
I can't express how inspiring brainstorming sessions are with this team. They have an aesthetic and an eye for developing an overall concept while paying attention to the details. This combination is rare and the reason we have such a strong, consistently cohesive brand.
Harvard Business School teamed up with MCGARRY&son’s Creative Director, Elizabeth McGarry, at their 2019 Women’s Leadership Forum to discuss how to break down barriers for women who have limited access to the fashion industry.
Mark McGarry shares what he’s learned as a husband, father, CEO and entrepreneur in his featured interview entitled, “Your Mindset Determines Your Success”, in Arianna Hufington’s, Thrive Global.
Bodega teamed up with Nike to host the first ever women’s-centered event panel, HER by Bodega, featuring four of Boston’s most dominating women in streetwear and contemporary fashion to discuss the impact of women in the industry and the obstacles that surface along the way. A powerful event that inspired us all. Featured panelists include : Elizabeth McGarry;Creative Director of MCGARRY&sons, Donica White;Global Brand Communications Marketing Manager at Reebok, Maya “Sprat” Spratling; Stylist & Creative Director of Tomboyish Magazine and Elizabeth Natola; Senior Footwear Designer at Converse.
Maker’s Row and MIT Media Lab teamed up to host a summit on American Manufacturing and brought in our very own Elizabeth McGarry to share MCGARRY&sons best practices in domestic manufacturing with featured client work withTracksmith.
Sportswear industry legends, Mark McGarry (Principal, Director of Strategy) and Elizabeth McGarry (Principal, Creative Director) bring over 20 years of brand strategy, product design and digital transformation experience from executive positions at Nike, Puma, adidas and Reebok. Their services and coveted strategy playbook have earned them the reputation as the go-to accelerator for new omni-channel ventures. Together they’ve created and executed some of the most well-known product activations of our time including collaborations with Usain Bolt, Alexander McQueen, Hussein Chalayan, Scarlet Johansson, UNDFTD and YO! MTV Raps. At their Boston based studio, they’re passionate about collaborating with founders & leadership teams to strengthen their brand purpose and create award-winning products that have a positive impact on the planet by promoting sustainability, inclusiveness, cultural diversity and enhance our collective mental and physical health.
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